Athens, Greece, December 16 2014. ExelixisNet Resarch & Analysis publishes the “Greek social media mobile market 2014″ report.

The mobile operators have started looking at social media seriously, strategizing and investing into corporate profiles since 2011. Their main goal is always to interact with the subscriber but the question that always arises is how successful is that communication and reach? The 2014 report evaluates the competition and each mobile operator separately based on effort and online discussions and other KPIs.

Among the questions this report answers:

  • Is the mobile subscriber in the center of your attention?
  • Are social media networks the best medium to reach your new customer?
  • Do your subscribers listen to your commercial messages, in what frequency?
  • What are your sponsored campaigns results, reach and overall success?

Based on the revenues market share reported in 2013, Wind Hellas share is 20,5%, Vodafone Hellas 27,3% and Cosmote  with 1.336,5 million euros a share of 52,2%. However the competition across Facebook is different, based on subscribers’ interest to the brands. Since 2011 ExelixisNet Resarch & Analysis has developed the right business analysis and intelligence methodology delivering the insight information requested from C-level and marketing executives. Based on ExelixisNet Resarch & Analysis report in collaboration with Monitor, (an online and social media monitoring platform that tracks in real time all news sites posts, blogs, forums and influencers across Facebook, Twitter and YouTube) there is an equal shares’ distribution and subscribers’ interest around the 3 market players in both 2011 and 2014.

Social media mobile market

 

Besides Facebook, the report includes a detailed quantitative analysis other social media channels such as Blogs, Twitter, YouTube, News Sites and forums. Since mobile operators are spending and investing into social media, they need to be aware of the results of their strategy form an independent source as long as the success of each euro they spend.

2014 report’s highlights:

  • Facebook discussion’s volume increase 103% compared to 2011
  • Wind Hellas presented in 2014 the fastest growth rate on Facebook, 121% since 2011
  • Facebook is the #1 platform where online discussions take place in the last 3 years
  • Twitter serves as a customer’s listening and care platform
  • During 2014, mobile operators responded 50% (average among the 3 operators)  of the Twitter requests (mentions)

In our competitive analysis section we include:

  • Sentiment analysis %, positive vs negative
  • Mobile network’s evaluation and ranking based on online discussions and complaints
  • Products and services’ evaluation
  • Corporate campaigns analysis and evaluation based on buzz volume and users’ feedback

Press Contact and copy’s inquiry :

Elias Aravantinos, Leading Analyst
Email: info
@exelixisnet.com
Tel: (+30)6949732009

 

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Most M2M applications today do not need the higher bandwidth of LTE and 3G as data rate of a few hundreds kbps could meet their needs. The LTE-M extension aims to fulfill the specific energy, spectrum, cost, efficiency constraints of M2M communications, whilst not hindering current LTE devices to operate normally on the LTE network.
LTE-M is expected to be released by 2017 achieving the following

  • low power consumption and autonomy (i.e. up to five years for a device running on AA batteries),
  • easy deployment
  • interoperability,
  • low overall cost,
  • excellent coverage.

LTE-M is likely to evolve further with discussion on including local mesh networking, very low cost modules (under $5), very long battery life ( even up to 10 years due to long sleep cycles) and low data rates with two-way (including full-duplex) communication.

LTE-M should co-exist with other proprietary networks supporting backwards compatibility to the previous LTE standards in the same spectrum. Today, for example the LTE EPC will require scaling and densification to support a huge number of additional LTE-M devices similar to the requirement of an increased subscriber number as LTE rollout progresses.

EXALTED-System-basic

Thus, two different worlds need to coexist and share the same resources: first, the LTE core network with LTE users directly connected to the base station (eNodeB) through a LTE interface; second, the capillary (and heterogeneous) network with LTE-M or non LTE-M devices connected to a M2M Gateway via any air interface (LTE-M or not), while the M2M Gateway is interconnected to the LTE base station via a LTE-M interface. It might be also possible for LTE-M standalone devices (i.e., LTE-M devices which do not belong to any capillary network) to directly access the base station via a LTE-M connection. Some main features and research has been conducted in the EXALTED (EXpAnding LTE for Devices), an Integrating Project (IP) of the European Union’s Seventh Framework Programme (FP7) in the Information and Communication Technologies (ICT) by 2013.

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During the EMEA Analysts Forum at Ericsson HQ (past week), I had the chance to attend a WiFi Call demo that really impressed me. Everybody loves WiFi today, but what is actually WiFi Call and why is that so important now for mobile subscribers and operators?

It actually bridges the gap and long lasting complaint of the lack of coverage in very dense areas and mainly at home where poor signal ends to voice interruptions. But what is new and how does it work?

iphone

Ericsson and other vendors have been pushing this service to mobile device manufactures during the past years, Apple (iPhone6), Samsung (Galaxy S4 and S5) and others to include that function in the phone. So, today the subscriber can use his “WiFi Call” ready smartphone to call over his residential WiFi (no matter the ISP) and via a seamless handover to cellular network (i.e LTE) can complete his phone call. This new service provides a seamless handoff for calls between cellular network and Wi-Fi. Same charges will apply as a regular cellular phone call but in that way the operator offers another alternative to successful phone calls in real dense areas. At his point mobile operators offer this new service as a value added service in existing programs with no additional charges and most likely that will remain the same.

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During the 16th Infocom-World in October in Athens, we had the chance to interview Mr Koulouris, the Head of Sales at Ericsson Greece on mobility trends.

Regarding the 5G evolution drivers, he pointed out that the leading market will depend on:

  • Data Growth
  • Content
  • Users maturity
  • Regulatory model
  • Service Cost model

Also Mr Koulouris raised the need for mobile operators consolidation in Europe, similarly to China where only 4 or 5 operators really exist. The environment is getting more complicated in Europe, where 28 regulators are trying to develop a common framework. There is no doubt that global players could simplify that environment, and that consolidation should be part of the EU digital agenda in the near future.

 

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